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The first EU Strategy on alcohol was adopted by the European Commission in October 2006 (EC, 2006a). It identifies five priorities, which are to:
- protect young people, children and the unborn child;
- reduce injuries and deaths from alcohol-related road accidents;
- prevent alcohol-related harm among adults and reduce the negative impact on the workplace;
- inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns; and
- develop, support and maintain a common evidence base.
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